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Our Vision
We aspire to become the leading organization of promoting marketing on “the third screen” and to set the ethical standards in mobile phone advertising.
We will advance worldwide the knowledge of mobile phone advertising and the responsibilities associated with this in the marketplace.
Our Mission
IMPAMA represents advertisers on mobile phones. We are the only body to do this. We have a dual role: to protect the freedom to advertise responsibly, and to enhance the effectiveness of our members by delivering substantial and tangible commercial benefits that include cost savings, guidance and skills training.
We do this by:
- Employing expert specialists in our member-focused team
- Fighting the advertiser’s corner with regulators, politicians and others
- Maintaining independent and robust relationships with media owners
- Offering a broad range of high quality member and consultancy services
- Providing objective analysis to enable members to challenge suppliers
- Anticipating future threats and opportunities
- Enhancing members’ skills via focused training
- Inviting the active participation of our members
The result: a contemporary, professional organisation providing a comprehensive service for our members.
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